Regenerative Tourism for Sales Managers

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About Course

The REGENERA LUXURY Auditor course is designed to equip professionals with the knowledge and skills necessary to understand the RL´s business models, so that advancing their knowledge about the regenerative and ethical practices of luxury hotels and retreats. 

What Will You Learn?

  • The certification will enhance your career prospects and demonstrate your commitment to sustainable.
  • You will gain a deep understanding of the principles of regenerative hospitality.
  • The course will equip you with the skills to identify areas where luxury businesses can improve their regenerative and ethical practices.
  • By becoming a REGENERA LUXURY Auditor, you can contribute to the development of a more responsible.
  • The course may provide opportunities to connect with other professionals in the field.
  • The certification can enhance your credibility as a regenerative hospitality expert and attract new clients or business opportunities.
  • The course offers a comprehensive curriculum that covers a wide range of topics related to regeneration.

Course Content

MODULE 1: INTRODUCTION TO REGENERATIVE LUXURY HOSPITALITY
This module introduces participants to the concept of regenerative luxury, its principles, and the pivotal role of auditors and consultants in the field.

  • Course structure – Global view_version 2025 (for info and time organization purposes only)
  • Mod.I – Lesson I – The Essence of Regenerative Luxury
    05:37
  • Mod.I – Lesson II – The Regenera Luxury 360º ecosystem and RL Certification
    13:15
  • Mod.I – Lesson III – Sustainability vs. Regeneration in Hospitality
    06:03
  • Mod.I – Lesson IV – Role of auditors and consultants
  • Lesson I – Quizz
  • Lesson II – Quizz
  • Lesson III – Quizz
  • Lesson I – Task
  • Lesson II – Task
  • Lesson III – Task

MODULE II – COMPARING CERTIFICATIONS

MODULE III – REGENERA LUXURY CRITERIA
This module explores the comprehensive Regenera Luxury Criteria, breaking down each section with examples and practical applications.

MODULE IV – REGENERA LUXURY LEVELS
This module explores the comprehensive Regenera Luxury Levels, breaking down each level with explanations.

MODULE V – THE TOP20 REGENERATIVE KPIs
A journey to learn about the Top20 KPIs, out of the 270 KPIs of the Regenera Luxury certification.

MODULE VI – HOW TO SELL THE REGENERA LUXURY CERTIFICATION
This module trains Regenera Luxury sales managers to present, position, and sell the Regenera Luxury Certification to luxury hotels, resorts, retreats, and wellness properties. The certification must not be sold as a simple sustainability label. It must be positioned as a strategic gateway into regenerative luxury leadership, helping hotels build credibility, increase visibility, strengthen resilience, and create a verified legacy of positive impact. Regenera Luxury is presented as a 360° platform for regenerative luxury hospitality, designed to enhance hotel revenue, strengthen resilience, and create a verified measurable legacy of positive impact for people, place, nature, and future generations. The commercial narrative is built around three central pillars: Credibility, Visibility, and Resiliency.

MODULE VII – EVIDENCE HIERARCHY, TRIANGULATION, ANTI-GREENWASHING
Regenerative luxury auditing requires epistemic rigor. This module trains auditors to: • Evaluate what counts as valid evidence • Apply multi-layered triangulation in complex systems • Detect and prevent greenwashing, purpose-washing, and regen-washing • Protect the credibility and legitimacy of Regenera Luxury Certification This is the module where auditors become guardians of truth.

FINAL EXAM.

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